Do men heal more when in drag?: conflicting identity cues between user and avatar

@inproceedings{Yee2011DoMH,
  title={Do men heal more when in drag?: conflicting identity cues between user and avatar},
  author={Nick Yee and Nicolas Ducheneaut and Mike Yao and Lester Nelson},
  booktitle={CHI},
  year={2011}
}
Studies in the Proteus Effect have shown that users conform to stereotypes associated with their avatar's appearance. In this study, we used longitudinal behavioral data from 1,040 users in a virtual world to examine the behavioral outcome of conflicting gender cues between user and avatar. We found that virtual gender had a significant effect on in-game behaviors for both healing and player-vs-player activity. 
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