Do consumers pay voluntarily ? The case of online music

  • Tobias Regnera, Javier A. Barriab
  • Published 2009
The paper analyses the payment behaviour of customers of the online music label Magnatune. Customers may pay what they want for albums, as long as the payment is within a given price range ($5–$18). Magnatune’s comprehensive pre-purchase access facilitates music discovery and allows an informed buying decision setting it apart from conventional online music… CONTINUE READING

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