Do advertising bans work? An international comparison

  title={Do advertising bans work? An international comparison},
  author={Jon P Nelson and Douglas J. Young},
  journal={International Journal of Advertising},
  pages={273 - 296}
Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers towards non-banned media. We study bans on broadcast advertising in 17 OECD countries for the years 1977 to 1995, in relation to per capita alcohol consumption, liver cirrhosis mortality and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse. 

Advertising Bans, United States

This paper presents a review of advertising bans in the United States, including bans pertaining to alcohol and cigarettes. I review the laws on commercial speech as established by the Supreme Court.

Alcohol Advertising Bans, Consumption, and Control Policies in Seventeen OECD Countries, 1975-2000

This paper uses cross-country panel data to study the effects of advertising bans and other control policies on alcohol demand. The null hypothesis to be tested is that advertising bans do not

The impact of smoking bans on alcohol demand

Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975–2000

This article uses cross-country panel data to study the effects of advertising bans and other control policies on alcohol demand. The null hypothesis is that advertising bans do not decrease alcohol

Media Substitution in Advertising: A Spirited Case Study

Advertising Bans and the Substitutability of Online and Offline Advertising

The authors examine whether the growth of the Internet has reduced the effectiveness of government regulation of advertising. They combine nonexperimental variation in local regulation of offline

Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs

Beer advertising is a topic that has frequently attracted the attention of industrial organization economists. This update reviews major events, data trends, and research for each of three issues:

Alcohol, Unemployment Rates, and Advertising Bans: International Panel Evidence, 1975-2000

This paper presents empirical evidence on the relationship between alcohol consumption and unemployment for an international panel of countries in the Organization for Economic Cooperation and

Alcohol Advertising and Alcohol Consumption by Adolescents

Results show that reduction of alcohol advertising can produce a modest decline in adolescent alcohol consumption, though effects may vary by race and gender.



Alcohol Advertising Bans and Alcohol Abuse: an International Perspective

  • H. Saffer
  • Business, Medicine
    Journal of health economics
  • 1991

Broadcast Advertising and U.S. Demand for Alcoholic Beverages

Quarterly data for 1977–1994 on alcohol consumption and advertising are used to estimate a differential demand system, including explanatory variables for broadcast advertising and print advertising.

The effect of tobacco advertising bans on tobacco consumption.

Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects using State Panel Data

Using a panel of 45 states for the period 1982–1997,this study analyzes the importance of severalrestrictive alcohol regulations, including advertising bans for billboards, bans of price advertising,

Advertising in demand systems for alcoholic drinks and tobacco: A comparative study

Effects of tobacco advertising restrictions: weak responses to strong measures?

Many countries have imposed restrictions on tobacco advertising in the belief that these will curb tobacco consumption. These beliefs rely on the ‘strong’ theory of advertising, which holds that

Alcohol advertising bans and alcohol abuse: Comment

Can Alcohol Misuse be Reduced by Banning Advertising

This article discusses the potential effects of an advertising ban on alcohol use and misuse. It examines the premises that advertising causes alcohol misuse and that an advertising ban would reduce

Advertising bans

I show that an advertising ban is more likely to increase—rather than decrease—total consumption when advertising does not bring about a large expansion of market demand at given prices and when it

Advertising and alcohol sales: a legal impact study.

It is suggested that alcohol advertising is not a contributory force that influences the overall level of alcohol consumption and the place of advertising as an instrument of public policy with respect to the prevention of alcohol-related damage remains in question.