Do advertising bans work? An international comparison

@article{Nelson2001DoAB,
  title={Do advertising bans work? An international comparison},
  author={J. Nelson and D. J. Young},
  journal={International Journal of Advertising},
  year={2001},
  volume={20},
  pages={273 - 296}
}
  • J. Nelson, D. J. Young
  • Published 2001
  • Economics
  • International Journal of Advertising
  • Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers towards non-banned media. We study bans on broadcast advertising in 17 OECD countries for the years 1977 to 1995, in relation to per capita alcohol consumption, liver cirrhosis mortality and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse. 
    55 Citations
    Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications
    • 53
    Advertising Bans, United States
    • 5
    Alcohol Advertising Bans, Consumption, and Control Policies in Seventeen OECD Countries, 1975-2000
    • 11
    • Highly Influenced
    The impact of smoking bans on alcohol demand
    • 14
    Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975–2000
    • 56
    Media Substitution in Advertising: A Spirited Case Study
    • 14
    • PDF
    Advertising Bans and the Substitutability of Online and Offline Advertising
    • 105
    • PDF

    References

    SHOWING 1-10 OF 70 REFERENCES
    Alcohol Advertising Bans and Alcohol Abuse: an International Perspective
    • H. Saffer
    • Business, Medicine
    • Journal of health economics
    • 1991
    • 158
    • Highly Influential
    • PDF
    Broadcast Advertising and U.S. Demand for Alcoholic Beverages
    • 92
    The effect of tobacco advertising bans on tobacco consumption.
    • 406
    • PDF
    Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects using State Panel Data
    • 102
    Advertising in demand systems for alcoholic drinks and tobacco: A comparative study
    • 96
    Effects of tobacco advertising restrictions: weak responses to strong measures?
    • 11
    Alcohol advertising bans and alcohol abuse: Comment
    • 43
    Can Alcohol Misuse be Reduced by Banning Advertising
    • 29
    • Highly Influential
    Advertising and alcohol sales: a legal impact study.
    • 43