Do You Need a New Product-Development Strategy?

@article{MacCormack2012DoYN,
  title={Do You Need a New Product-Development Strategy?},
  author={A. MacCormack and W. Crandall and Paul Henderson and P. Toft},
  journal={Research-Technology Management},
  year={2012},
  volume={55},
  pages={34 - 43}
}
OVERVIEW: Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets require a process optimized for control and efficiency. In contrast, first-of-a-kind “breakthrough” products require a more emergent process that aims to discover whether there is any market to be served in the first place… Expand
Lean Product Development: Nothing New Under the Sun?
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