Do Point of Sale RFID-Based Information Services Make a Difference? Analyzing Consumer Perceptions for Designing Smart Product Information Services in Retail Business

@article{Resatsch2008DoPO,
  title={Do Point of Sale RFID-Based Information Services Make a Difference? Analyzing Consumer Perceptions for Designing Smart Product Information Services in Retail Business},
  author={Florian Resatsch and Uwe Sandner and Jan Marco Leimeister and Helmut Krcmar},
  journal={Electronic Markets},
  year={2008},
  volume={18},
  pages={216-231}
}
The increase in RFID implementation in retail allows the development of smart product information applications. However, literature describes only a few evaluations of RFID retail applications with real consumers. The question that arises is, whether such theoretically possible user-centric ubiquitous computing applications meet user needs and, if so, what method is best to investigate this? For our investigation, we developed a mobile phone application prototype based on Near Field… CONTINUE READING
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