Do Online Ads Influence Vote Choice?

@article{Hager2019DoOA,
  title={Do Online Ads Influence Vote Choice?},
  author={Anselm Hager},
  journal={Political Communication},
  year={2019},
  volume={36},
  pages={376 - 393}
}
  • Anselm Hager
  • Published 9 January 2019
  • Economics
  • Political Communication
Do online ads influence vote choice? We partner with a German party to evaluate the effectiveness of online ads using a cluster-randomized experiment. During the 2016 Berlin state election, 189 postal districts were randomly assigned to (a) emotional ads; (b) factual ads; or (c) no ads. Analyzing electoral results at the postal district level, we find that the overall campaign weakly increased the party’s vote share by 0.7 percentage points (p-value = 0.155). We also estimate a negative effect… 

Does digital advertising affect vote choice? Evidence from a randomized field experiment

Despite the increasing sums devoted to online political advertising, our understanding of the persuasive effects of such advertising is limited. We report the results of a ZIP code level randomized

Monitoring the Vote or Voting to Monitor? Evidence from Two Large Scale Field Experiments in Colombia∗

Can crowdsourcing technologies aimed at augmenting civil oversight of elections increase electoral integrity? We report the results of two large-scale field experiments designed to assess the

Commercial Companies in Party Networks: Digital Advertising Firms in US Elections from 2006-2016

ABSTRACT Previous research has found that digital advertising companies such as Facebook and Google function similarly to political consultants, influencing the messaging choices of political

Partisan self-interest is an important driver for people’s support for the regulation of targeted political advertising

TLDR
The hypothesis that public attitudes toward stricter regulation of online targeted political advertising are partially motivated by partisan self-interest is confirmed and it is implied that people are willing to accept violations of their privacy if their preferred party benefits from the use of onlineTargeted political advertising.

Does online fundraising increase charitable giving? A nation-wide field experiment on Facebook

Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly assigning all of the country's 8,000 zip codes to Save the Children Facebook

Fighting biased news diets: Using news media literacy interventions to stimulate online cross-cutting media exposure patterns

TLDR
It is shown that NML messages tailored on immigration beliefs can be effective across the board, and this findings inform the design of more successful NML interventions.

Data & Democracy : Political microtargeting: A threat to electoral integrity?

Political actors have always tried to influence citizens, win elections, and gain power. But, as technology progresses, new methods of political communication have come up that may challenge the

Political microtargeting : A threat to electoral integrity ?

Disclaimer/Complaints regulations If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons.

Rethinking online friction in the information society

  • M. Tomalin
  • Computer Science
    Journal of Information Technology
  • 2022
TLDR
It is suggested that there are several reasons why an entirely (e-)frictionless future is a profoundly disturbing one, and a typology of the main subtypes of e-friction is elaborated, reflecting upon the ethical implications of the distinct varieties.

References

SHOWING 1-10 OF 50 REFERENCES

Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments

Internet advertisements are an increasingly common form of mass communication and present fresh opportunities for understanding enduring questions about political persuasion. However, the effects of

Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions

Politicians routinely appeal to the emotions of voters, a practice critics claim subverts the rational decision making on which democratic processes properly rest. But we know little about how

An Experiment Testing the Relative Effectiveness of Encouraging Voter Participation by Inducing Feelings of Pride or Shame

Prior experimental research has demonstrated that voter turnout rises substantially when people receive mailings that indicate whether they voted in previous elections. This effect suggests that

The Price of a Vote: Evidence from France, 1993-2014

What is the price of a vote? This paper investigates this consequential controversy by analyzing a new comprehensive dataset of all French municipal and legislative elections over the 1993-2014

Who Is Mobilized to Vote? A Re-Analysis of 11 Field Experiments

Many political observers view get-out-the-vote (GOTV) mobilization drives as a way to increase turnout among chronic nonvoters. However, such a strategy assumes that GOTV efforts are effective at

Affect, Social Pressure and Prosocial Motivation: Field Experimental Evidence of the Mobilizing Effects of Pride, Shame and Publicizing Voting Behavior

Citizens generally try to cooperate with social norms, especially when norm compliance is monitored and publicly disclosed. A recent field experimental study demonstrates that civic appeals that tap

Getting Out the Vote in Local Elections: Results from Six Door-to-Door Canvassing Experiments

Prior to the November 6, 2001 elections, randomized voter mobilization experiments were conducted in Bridgeport, Columbus, Detroit, Minneapolis, Raleigh, and St. Paul. Names appearing on official

A 61-million-person experiment in social influence and political mobilization

TLDR
Results from a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections show that the messages directly influenced political self-expression, information seeking and real-world voting behaviour of millions of people.

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first

Creating impressions: An experimental investigation of political advertising on television

Using an experimental design, this paper addresses a few basic, but important, questions about the influence of televised political advertising. How effective are different kinds of political spots