Do Multimedia Matter? Cognitive and Affective Effects of Embedded Multimedia Journalism

@article{Pincus2017DoMM,
  title={Do Multimedia Matter? Cognitive and Affective Effects of Embedded Multimedia Journalism},
  author={Hanna Pincus and Magdalena E. Wojcieszak and Hajo G. Boomgarden},
  journal={Journalism \& Mass Communication Quarterly},
  year={2017},
  volume={94},
  pages={747 - 771}
}
With the increase of online journalism, embedded multimedia stories have become more popular. Yet, little is known about the cognitive and affective effects this journalistic format may have on the audience. This experimental study compares the effects of embedded multimedia, traditional multimedia, and text-only format on readers’ knowledge gain, emotional reactions, and narrative transportation. Overall, the effects are substantially less pronounced than expected. The audiences’ emotional… 
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Multimedia Journalism
  • M. Menke
  • Education
    The International Encyclopedia of Journalism Studies
  • 2019
MMJ 2063 Fundamentals of Journalism Prerequisites: Departmental majors only. (MMJ, SPM, SC, and PMC.) Description: Basics of journalism, its role in society and problems and issues facing journalism.
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Snow Fall in de polder
Snow Fall in the polder. Interactive multimedia productions in Dutch journalism Interactive multimedia productions are a recent journalistic format. The format has been studied in the
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