Do Green Products Make Us Better People?

  title={Do Green Products Make Us Better People?},
  author={Nina Mazar and Chen-Bo Zhong},
  journal={Psychological Science},
  pages={494 - 498}
  • Nina Mazar, Chen-Bo Zhong
  • Published 2010
  • Psychology, Medicine
  • Psychological Science
  • Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, results showed that people act… CONTINUE READING
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