Do Critics Make Bestsellers? Opinion Leaders and the Success of Books

  title={Do Critics Make Bestsellers? Opinion Leaders and the Success of Books},
  author={Michel Clement and Dennis Proppe and Armin Rott},
  journal={Journal of Media Economics},
  pages={105 - 77}
Because hedonic aspects of products are difficult to evaluate prior to consumption, consumers seek signals to reduce their uncertainty. Opinion leaders, such as critics, may serve as key informants to consumers. This study considers the different roles and incentives of literary critics and how they influence the success of books. Furthermore, it empirically investigates the impact of 4 book critics featured on Germany's most popular literary television show, Das Literarische Quartett, on… Expand
Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books
Abstract Research addressing the critical success factor of books and how people choose them is scarce. This study examines the factors that influence consumers when purchasing fictional books andExpand
Product success in cultural markets: The mediating role of familiarity, peers, and experts
Abstract The mediation of ambiguous markets has been essential to recent developments in economic sociology. Cultural industries provide a valuable testing ground for its perspective of sociallyExpand
Trust the artist versus trust the tale: performance implications of talent and self-marketing in folk music
Based on a unique dataset of artists that are active in the German market for folk music—the third largest music genre in terms of popularity and sales—I study what factors determine the artists’Expand
The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products
Overall, this study offers an explanation for the previously mixed findings on the effect of the dispersion of review ratings by focusing on the notion of preference heterogeneity, which underlies the difference between hedonic and utilitarian products. Expand
Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers
  • Wen-Chin Tsao
  • Psychology, Computer Science
  • Electron. Commer. Res.
  • 2014
The results indicate that, without considering the interaction effect, potential moviegoers attach greater importance to consumer reviews than they do critical reviews, and that consumer reviews influence their movie selection as well as their post-viewing evaluation. Expand
The influence of awards on the demand for recorded music
Is it possible that a label “the best” play important role in a multi-million dollar creative industry that is inherently popular? The recorded music industry thrives on recognition by large amountExpand
Judgment criteria for the authenticity of internet book reviews
Abstract In-depth interviews and genre analysis were conducted to derive the genre characteristics of commercial and noncommercial Internet book reviews in order to explore the judgment criteria forExpand
The influence of book advertising on sales in the German fiction book market
Driven by the pressure to permanently release a large number of books, publishers have to allocate limited advertising budgets across the wide range of newly released books. As in many creativeExpand
Cultural products go online: Comparing the internet and print media on distributions of gender, genre and commercial success
Abstract This article examines whether the attention to cultural products on the internet is more democratically structured (in terms of gender and genre distributions) than in traditional printExpand
Drivers of demand for management literature
This study investigates the successful creation of specialized books in management literature, by focusing on consumer demand for expert knowledge in business topics. Applying a sales-ranksExpand


Is Any Publicity Good Publicity? A Note on the Impact of Book Reviews
This paper uses detailed weekly data on sales of hardcover fiction books to evaluate the impact of New York Times book reviews on sales. In order to weigh the relative propensity of reviews to informExpand
Exploring the Determinants of Broadway Show Success
This study investigates the determinants of success of an experiential good: Broadway shows. The authors focus on the sources and types of information used in the selection of an artistic event andExpand
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
The authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets. The authors examine the process through which critics affectExpand
Is silence golden? An inquiry into the meaning of silence in professional product evaluations
The world today is rife with product recommendations from professional critics and experts that are available from numerous sources—television, magazines, radio, internet, etc. Very often theseExpand
Film Critics: Influencers or Predictors?
Critics and their reviews pervade many industries and are particularly important in the entertainment industry. Few marketing scholars, however, have considered the relationship between the marketExpand
Stardom and Talent
The Economics of Superstars sets out to explain the relationship between talent and success in the arts, but there is no agreement about what this relationship is. But whatever its other features mayExpand
Genre Categorization and its Effect on Preference for Fiction Books
In the domain of cultural products, sets of products categorized together on the basis of perceived similarities constitute a genre. When studying the process of genre categorization, any item can beExpand
Opinion Leaders: Is Anyone Following?
ARE there opinion leaders in the sense that some individuals within the general public change their opinions earlier than others? Are there followers in the sense of a lagging public, or are "opinionExpand
Extending the communication process: the significance of personal influencers in UK motor markets
This research focuses on opinion formers and opinion leaders in the marketing communications process. The model underpinning the research is that of ‘multi-step flows of communication’ in a publicExpand
Third-Party Product Review and Firm Marketing Strategy
Product reviews by third parties are growing in popularity. This paper examines when and how a manufacturing firm should adapt its marketing strategies to such reviews. For example, should a firmExpand