Do Critics Make Bestsellers? Opinion Leaders and the Success of Books

@article{Clement2007DoCM,
  title={Do Critics Make Bestsellers? Opinion Leaders and the Success of Books},
  author={Michel Clement and Dennis Proppe and Armin Rott},
  journal={Journal of Media Economics},
  year={2007},
  volume={20},
  pages={105 - 77}
}
Because hedonic aspects of products are difficult to evaluate prior to consumption, consumers seek signals to reduce their uncertainty. Opinion leaders, such as critics, may serve as key informants to consumers. This study considers the different roles and incentives of literary critics and how they influence the success of books. Furthermore, it empirically investigates the impact of 4 book critics featured on Germany's most popular literary television show, Das Literarische Quartett, on… Expand
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