Do Critics Make Bestsellers? Opinion Leaders and the Success of Books

@article{Clement2007DoCM,
  title={Do Critics Make Bestsellers? Opinion Leaders and the Success of Books},
  author={Michel Clement and Dennis Proppe and Armin Rott},
  journal={Journal of Media Economics},
  year={2007},
  volume={20},
  pages={105 - 77}
}
Because hedonic aspects of products are difficult to evaluate prior to consumption, consumers seek signals to reduce their uncertainty. Opinion leaders, such as critics, may serve as key informants to consumers. This study considers the different roles and incentives of literary critics and how they influence the success of books. Furthermore, it empirically investigates the impact of 4 book critics featured on Germany's most popular literary television show, Das Literarische Quartett, on… 

Trust the artist versus trust the tale: performance implications of talent and self-marketing in folk music

Based on a unique dataset of artists that are active in the German market for folk music—the third largest music genre in terms of popularity and sales—I study what factors determine the artists’

The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products

Overall, this study offers an explanation for the previously mixed findings on the effect of the dispersion of review ratings by focusing on the notion of preference heterogeneity, which underlies the difference between hedonic and utilitarian products.

Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers

The results indicate that, without considering the interaction effect, potential moviegoers attach greater importance to consumer reviews than they do critical reviews, and that consumer reviews influence their movie selection as well as their post-viewing evaluation.

The influence of awards on the demand for recorded music

This work provides valuable insights into effects of nominations and awards on demand for recorded music through a well-documented quantitative research, implementing interrupted time series analysis.

Judging A Magazine by Its Cover – A Conceptual Framework to Understand Sales Through Content and Design Interaction

ABSTRACT Content Design is advocated as one of the key factors influencing consumers’ attitude and buying behavior. However, its real effects on sales performance remain largely unknown. We propose a

The influence of book advertising on sales in the German fiction book market

Driven by the pressure to permanently release a large number of books, publishers have to allocate limited advertising budgets across the wide range of newly released books. As in many creative

Cultural products go online: Comparing the internet and print media on distributions of gender, genre and commercial success

Abstract This article examines whether the attention to cultural products on the internet is more democratically structured (in terms of gender and genre distributions) than in traditional print
...

References

SHOWING 1-10 OF 68 REFERENCES

Is Any Publicity Good Publicity? A Note on the Impact of Book Reviews

This paper uses detailed weekly data on sales of hardcover fiction books to evaluate the impact of New York Times book reviews on sales. In order to weigh the relative propensity of reviews to inform

Exploring the Determinants of Broadway Show Success

This study investigates the determinants of success of an experiential good: Broadway shows. The authors focus on the sources and types of information used in the selection of an artistic event and

How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

The authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets. The authors examine the process through which critics affect

Is silence golden? An inquiry into the meaning of silence in professional product evaluations

This study presents an approach that uses information available from every expert, including those who are silent about the product, to obtain a consensus measure of expert opinion and demonstrates that the fact that an expert is silent about a product may imply a positive or a negative review, depending on the expert.

Film Critics: Influencers or Predictors?

Critics and their reviews pervade many industries and are particularly important in the entertainment industry. Few marketing scholars, however, have considered the relationship between the market

Stardom and Talent

The Economics of Superstars sets out to explain the relationship between talent and success in the arts, but there is no agreement about what this relationship is. But whatever its other features may

Opinion Leaders: Is Anyone Following?

ARE there opinion leaders in the sense that some individuals within the general public change their opinions earlier than others? Are there followers in the sense of a lagging public, or are "opinion

Extending the communication process: the significance of personal influencers in UK motor markets

This research focuses on opinion formers and opinion leaders in the marketing communications process. The model underpinning the research is that of ‘multi-step flows of communication’ in a public

Third-Party Product Review and Firm Marketing Strategy

Product reviews by third parties are growing in popularity. This paper examines when and how a manufacturing firm should adapt its marketing strategies to such reviews. For example, should a firm

Information, Blockbusters and Stars? A Study of the Film Industry

The purpose of this paper is to explore the role of stars and other potential informational signals in the movie business. In the first part of the paper, we explore two alternative economic
...