Do Choices Affect Preferences? Some Doubts and New Evidence

@article{Holden2009DoCA,
  title={Do Choices Affect Preferences? Some Doubts and New Evidence},
  author={S. Holden},
  journal={CESifo Working Paper Series},
  year={2009}
}
  • S. Holden
  • Published 2009
  • Psychology
  • CESifo Working Paper Series
Recent research is exploring the case for choice-induced changes in preferences using the free-choice paradigm of Brehm (1956). Participants are faced with a choice between items that they have given the same rating of liking, two items at a time, and it is found that an item not chosen in one choice has a lower tendency of being chosen in a subsequent choice. This tendency is interpreted as evidence for choice-induced changes in preferences. I argue that this interpretation of the evidence is… Expand
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