Do Cascades Recur?

  title={Do Cascades Recur?},
  author={Justin Cheng and Lada A. Adamic and Jon M. Kleinberg and Jure Leskovec},
  journal={Proceedings of the 25th International Conference on World Wide Web},
Cascades of information-sharing are a primary mechanism by which content reaches its audience on social media, and an active line of research has studied how such cascades, which form as content is reshared from person to person, develop and subside. In this paper, we perform a large-scale analysis of cascades on Facebook over significantly longer time scales, and find that a more complex picture emerges, in which many large cascades recur, exhibiting multiple bursts of popularity with periods… 

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