Distraction Can Enhance or Reduce Yielding to Propaganda: Thought Disruption Versus Effort Justification

  title={Distraction Can Enhance or Reduce Yielding to Propaganda: Thought Disruption Versus Effort Justification},
  author={Richard E. Petty and Gary L Wells and Timothy C. Brock and Robert S. Baron},
Two experiments were conducted to test competing accounts of the distractionpersuasion relationship, thought disruption and effort justification, and also to show that the relationship is not limited to counterattitudinal communication. Experiment 1 varied distraction and employed two discrepant messages differing in how easy they were to counterargue. In accord with the thought disruption account, increasing distraction enhanced persuasion for a message that was readily counterarguable, but… Expand

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