This paper explores attributes of design derived from previous research. It investigates an identified set of attributes by subjecting them to an empirical analysis. Case studies conducted among academics and consultants, in the fields of management and design are aimed at establishing what is the perceived emotional investment in these attributes. By combining the evidence gathered from statistical analysis of questionnaires and content analysis of discussions within focus groups, we have identified a potentially distinct group of values shared by designers. These include values concerning: visual thinking, intuitiveness, aesthetics, artistic creativity, emotions, multisensoriality, sustainability of solutions and tacit knowledge. Although the results are not conclusive they provide an insight into which design-derived values might contribute to organizational cultures.