Distance to Market: Propinquity across In-store and Online Food Retailing

Abstract

This qualitative research examines propinquity across two grocery shopping situations – real (in-store) and virtual (online). Examining how the same consumers shop for the same or similar commodities provides quasi-experimental conditions to examine differences in shopping behaviour. Convergent interviews with 15 respondents identified that consumer reasons… (More)
DOI: 10.1080/10196780500208954

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