Distance and perceptions of risk in internationalization decisions

@inproceedings{Kraus2015DistanceAP,
  title={Distance and perceptions of risk in internationalization decisions},
  author={Sascha Kraus and Tina C. Ambos and Felix Eggers and Beate Cesinger},
  year={2015}
}
This study examines top managers’ risk perceptions in internationalization decisions. 126 CEOs and top managers responsible for internationalization in companies with headquarters in Germany, Switzerland, or Austria took part in our experiment. Applying random utility theory in a conjoint choice experiment enables the measurement of top managers’ preferences for target countries and entry modes. Country-specific measures of geographic, cultural, economic, and political distances serve as… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 22 CITATIONS