Dissonance arousal: physiological evidence.

  title={Dissonance arousal: physiological evidence.},
  author={Robert T. Croyle and Joel R. Cooper},
  journal={Journal of personality and social psychology},
  volume={45 4},
Two experiments were conducted to determine whether cognitive dissonance is accompanied by physiological arousal. In Experiment 1, a standard induced compliance paradigm was replicated and was found to produce the expected pattern of attitude change. In Experiment 2, physiological recordings were obtained within the same paradigm. Subjects who wrote counterattitudinal essays under high-choice conditions displayed significantly more nonspecific skin conductance responses than other subjects, but… CONTINUE READING

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