Dissecting qualified health claims: evidence from experimental studies.

Abstract

This paper reviews recent consumer studies evaluating comprehension of a novel form of food labeling, qualified health claims, now permitted by FDA. The joint goals of qualified health claims are to encourage firms to make accurate, science-based claims about the health benefits of their products while helping consumers prevent disease and improve their… (More)
DOI: 10.1080/10408390601177704

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