Disruptive Innovation: In Need of Better Theory†

@inproceedings{Markides2006DisruptiveII,
  title={Disruptive Innovation: In Need of Better Theory†},
  author={Constantinos C. Markides},
  year={2006}
}
Christensen’s (1997) original theory focused on disruptive technologies. Over time, the same theory has been used to explain all kinds of disruptive innovations. This is a mistake. Different kinds of innovations have different competitive effects and produce different kinds of markets. They should be treated as distinct phenomena. This article summarizes what the academic literature has to say about two specific types of disruptive innovations—namely, business-model innovations and radical (new… CONTINUE READING

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