Displaying things in common to encourage friendship formation: A large randomized field experiment

  title={Displaying things in common to encourage friendship formation: A large randomized field experiment},
  author={Tianshu Sun and Sean J. Taylor},
  journal={Quantitative Marketing and Economics},
Friendship formation is of central importance to online social network sites and to society, but can suffer from significant and unequal frictions. In this study, we demonstrate that social networks and policy makers may use an IT-facilitated intervention – displaying things in common (TIC) between users (mutual hometown, interest, education, work, city) – to encourage friendship formation, especially among people who are different from each other. Displaying TIC may update an individual’s… 

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