Disneys Virtual Queues: A Strategic Opportunity To Co-Brand Services?

@article{Cope2011DisneysVQ,
  title={Disneys Virtual Queues: A Strategic Opportunity To Co-Brand Services?},
  author={R. F. Cope and Rachelle F. Cope and Harold E. Davis},
  journal={Journal of Business \& Economics Research},
  year={2011},
  volume={6}
}
Almost all service experiences require customers to wait in a queue at some point during the service encounter. Although waiting is a natural part of many services, for most customers, waiting is an annoyance. One of the most recent and innovative ways of making the wait invisible is through the application of virtual queues. Disney is a leader in this queuing advancement which allows customers to participate in other activities while they wait for an appointed time at their desired activity… Expand

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