Disjuncture and Difference in the Global Cultural Economy

  title={Disjuncture and Difference in the Global Cultural Economy},
  author={Arjun Appadurai},
  journal={Theory, Culture \& Society},
  pages={295 - 310}
  • A. Appadurai
  • Published 1 May 1990
  • Art
  • Theory, Culture & Society
Arjun Appadurai’s essay ‘Disjuncture and Difference in the Global Cultural Economy’ popularized the idea of ‘global flows’. He argues that these flows are ‘disjunctive’ and ‘chaotic’ in character and that they supersede standard geographical thinking in social-cultural analysis. Appadurai’s emphasis on disjuncture prioritizes ephemeral and shifting flows, thereby underestimating the relative power of capital and the interactions between different kinds of flows. Likewise, Appadurai’s view of… 
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