Corpus ID: 14395971

Disintermediation, Reintermediation, or Cybermediation? The Future of Intermediaries in Electronic Marketplaces

  title={Disintermediation, Reintermediation, or Cybermediation? The Future of Intermediaries in Electronic Marketplaces},
  author={G. Giaglis and Stefan Klein and R. O'Keefe},
  • G. Giaglis, Stefan Klein, R. O'Keefe
  • Published 1999
  • Business
  • Early researchers seemed to agree on the prediction that decreased transaction costs in electronic marketplaces would lead to the reduction, or even extinction, of traditional intermediaries from electronic value chains. Despite some validity in these claims, a careful examination of the way that electronic commerce restructures traditional market functions reveals three equally plausible scenarios for the future. Traditional intermediaries will either be driven out of the market… CONTINUE READING
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