• Corpus ID: 14395971

Disintermediation, Reintermediation, or Cybermediation? The Future of Intermediaries in Electronic Marketplaces

  title={Disintermediation, Reintermediation, or Cybermediation? The Future of Intermediaries in Electronic Marketplaces},
  author={George M. Giaglis and Stefan Klein and Robert O'keefe},
Early researchers seemed to agree on the prediction that decreased transaction costs in electronic marketplaces would lead to the reduction, or even extinction, of traditional intermediaries from electronic value chains. Despite some validity in these claims, a careful examination of the way that electronic commerce restructures traditional market functions reveals three equally plausible scenarios for the future. Traditional intermediaries will either be driven out of the market… 

Figures and Tables from this paper

Web-based Procurement New Roles for Intermediaries
A more differentiated framework is developed that facilitates the understanding of chances and threats resulting from inter- and cybermediation and suggests to distinguish roles, opportunities and threats for cybermediaries in different situations.
Designing for reintermediation in the brick-and-mortar world: Towards the travel agency of the future
It is argued that physically collocated travel advisory services can create a significant added value, if they succeed in uncovering customers’ hidden needs, heightening trust and relationship building in the advisory process and creating a better user experience.
Consumer Intentions in Terms of Electronic Travel Distribution: Implications for Future Market Structures
The disintermediation hypothesis, or the supposition that the role of middlemen will be eliminated or reduced with the emergence of digital networks, has gathered much attention among scholars and in
Cybermediaries: facilitators of the development of electronic commerce in Thailand
This paper presents a recent study that examines the role of cybermediaries in electronic commerce in Thailand. There has been much debate about the nature and importance of the role of
Towards a Taxonomy of B2B e-Commerce Schemes
It is concluded that a principle of requisite variety needs to be applied, that organisations' varied needs demand multiple, diverse forms of marketspace, and that many flowers need to bloom before the surviving patterns will be determined.
Exploring the Sustainability of the Intermediary Role in Blockchain
Traditional business models involve cost, market development, distribution channels, business partnerships, and supply chain management. The development of the digital economy and digital network
Managing Routes to Market : a glimpse into the future
The importance of managing the B2B channel relationship is increasingly being recognised by suppliers. For example, Carlo Fiorini, CEO of Hewlett Packard, pointed to poor channel relationships as a
A Multi-Criteria Approach to the Evaluation of Aviation e-marketplace portals
After a proliferation of logistics e-Marketplaces during the dot.com boom of 1998-2000, there has been a high rate of failure and survivals are developing much more slowly than expected. This is the
On the Future of Markets Driven by Blockchain
This work aims to review the prospective development of three key economic principles under the assumed constitution of a blockchain future and analyzed how the concepts of intermediation, economic transparency and economic automation show characteristics under possibly disruptive impact.
ICT and innovation processes in small Italian logistics companies
After a proliferation of logistics e-Marketplaces during the dot.com boom of 1998-2000, there has been a high rate of failure and survivals are developing much more slowly than expected. This is the


Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace
It is suggested that not only is it likely that widely available information infrastructures will reinforce the position of traditional intermediaries, but that networks will also promote the growth of a new generation of intermediaries.
An Exploratory Study of the Emerging Role of Electronic Intermediaries
The findings of an exploratory study of intermediaries in electronic markets that suggest that markets do not necessarily become disintermediated as they become facilitated by information technology are discussed.
The Evolution of Electronic Marketplaces: an exploratory study of internet-based electronic within the American Independent Insurance Agency system
This paper first presents a review and synthesis of the conceptual and empirical literature on electronic marketplaces, and develops a framework for analysing their potential influences on market and industry structure, then applies this framework to an empirical assessment of the potential of the Internet as an electronic marketplace for the American Independent Insurance Agency System.
The Impact of the Web on Auctions: Some Empirical Evidence and Theoretical Considerations
Trust and quality are identified as key attributes of auctions that may result in a "move to the middle" rather than the establishment of purer market mechanisms.
Electronic consumer interaction, technology-enabled encroachment, and channel power: the changing balance between manufacturers electronic distribution and established retailers
  • E. Clemons, M. Row
  • Business
    Proceedings of the Thirty-First Hawaii International Conference on System Sciences
  • 1998
It is concluded that consumer packaged goods retailers may for a variety of reasons find it difficult to disintermediate major retailers; alternative competitive strategies for retailers are examined through simulation models.
The emerging role of electronic marketplaces on the Internet
The role of information technology in markets, both in traditional markets, and in the emergence of electronic marketplaces, such as the multitude of Internet-based online auctions, has seen a dramatic increase.
Experiences with Electronic Auctions in the Dutch Flower Industry
A generalizable model of exchange processes and a process-stakeholder analysis framework are specified and developed to evaluate alternative market designs to investigate the flower auction markets.
Creating Competitive Advantage with Interorganizational Information Systems
Concepts of competitive advantage and experience gained from successful innovations are drawn on to generate classifications and a framework to guide the search for opportunities and are of value when combined with an appreciation of the competitive dynamics of specific industries and a grasp of the power of information.
Reengineering Money: The Mondex Stored Value Card and Beyond
The major challenges to the global implementation of electronic currency will be establishing the proper incentives for channel members, overcoming regulatory barriers, and gaining a critical mass of consumer and merchant acceptance, rather than difficulties with technology or network security.
Re-Wiring Business: Uniting Management and the Web
From the Publisher: Re-Wiring Business presents proven methodologies and easy-to-follow guidelines for using Web technology to energize specific aspects of company operations, among them new product