Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies
@article{DiazRuiz2022DisinformationAE, title={Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies}, author={Carlos Diaz Ruiz and Tomas Nilsson}, journal={Journal of Public Policy \& Marketing}, year={2022}, volume={42}, pages={18 - 35} }
This article investigates how disinformation circulates on social media as adversarial narratives embedded in identity-driven controversies. Empirically, the article reports on the flat Earth echo chamber on YouTube, a controversial group arguing that the earth is a plane, not a sphere. By analyzing how they weave their arguments, this study demonstrates that disinformation circulates through identity-based grievances. As grudges intensify, back-and-forth argumentation becomes a form of knowing…
2 Citations
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field
- Political ScienceJournal of Public Policy & Marketing
- 2022
Our world is becoming more polarized than ever before, with a growing number of extremist groups spreading radical worldviews. Here, we adopt a broad definition of radicalization. For the purpose of…
Effects of social media empowerment on COVID-19 preventive behaviors in China
- BusinessInformation Technology & People
- 2023
PurposeDuring the coronavirus disease 2019 (COVID-19) pandemic, ubiquitous social media has become a primary channel for information dissemination, social interactions and recreational activities.…
References
SHOWING 1-10 OF 68 REFERENCES
Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature
- Geology
- 2018
The following report is intended to provide an overview of the current state of the literature on the relationship between social media; political polarization; and political “disinformation,” a term…
The echo chamber effect on social media
- BusinessProceedings of the National Academy of Sciences
- 2021
A comparative analysis of more than 100 million pieces of content concerning several controversial topics from Gab, Facebook, Reddit, and Twitter shows that the aggregation of users in homophilic clusters dominate online interactions on Facebook and Twitter.
Brands, Truthiness and Post-Fact
- Business
- 2018
In the past US election cycle, and mirrored by similar events in Europe, two trends have come to dominate social discourse: truthiness (the validity of something based on how it feels) and post-fact…
Cynical identity projects as consumer resistance – the Scrooge as a social critic?
- Business
- 2011
The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance,…
Fake news, social media and marketing: A systematic review
- BusinessJournal of Business Research
- 2021
What Is Disinformation?
- Computer ScienceLibr. Trends
- 2015
The paper argues that disinformation is misleading information that has the function of misleading, and how this analysis can help develop techniques for detecting disinformation and policies for deterring its spread.
Marketing (as) Rhetoric: paradigms, provocations, and perspectives
- BusinessJournal of Marketing Management
- 2018
ABSTRACT In this collection of short, invited essays on the topic of marketing (as) rhetoric we deal with a variety of issues that demonstrate the centrality of rhetoric and rhetorical considerations…
The Politics of Consumer Identity Work
- Sociology
- 2014
From a conventional standpoint, work is a domain of labor and economic production whereas consumption is a sphere of leisure and expenditure. The cultural turn in consumer research, however, has…
What to Believe? Social Media Commentary and Belief in Misinformation
- SociologyPolitical Behavior
- 2018
Americans are increasingly turning to social media for political information. However, given that the average social media user only clicks through on a small fraction of the political content…