Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies

  title={Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies},
  author={Carlos Diaz Ruiz and Tomas Nilsson},
  journal={Journal of Public Policy \& Marketing},
  pages={18 - 35}
This article investigates how disinformation circulates on social media as adversarial narratives embedded in identity-driven controversies. Empirically, the article reports on the flat Earth echo chamber on YouTube, a controversial group arguing that the earth is a plane, not a sphere. By analyzing how they weave their arguments, this study demonstrates that disinformation circulates through identity-based grievances. As grudges intensify, back-and-forth argumentation becomes a form of knowing… 
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