Disentangling Bias and Variance in Election Polls

@article{Shiranimehr2018DisentanglingBA,
  title={Disentangling Bias and Variance in Election Polls},
  author={Houshmand Shirani-mehr and David M. Rothschild and Sharad Goel and Andrew Gelman},
  journal={Journal of the American Statistical Association},
  year={2018},
  volume={113},
  pages={607 - 614}
}
ABSTRACT It is well known among researchers and practitioners that election polls suffer from a variety of sampling and nonsampling errors, often collectively referred to as total survey error. Reported margins of error typically only capture sampling variability, and in particular, generally ignore nonsampling errors in defining the target population (e.g., errors due to uncertainty in who will vote). Here, we empirically analyze 4221 polls for 608 state-level presidential, senatorial, and… 

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