Discussion about small and medium-sized enterprises' marketing issues based on Social Capital Theory

  • Liu Yulai
  • Published 2011 in
    2011 2nd International Conference on Artificial…


By reviewing and summarizing the relevant literatures, the concept of Enterprise's Social Capital is analyzed and defined. Based on Social Capital Theory, the author points that social capital has series important significances and it can enhance the small and medium-sized enterprises (SMEs), marketing ability, such as advancing marketing innovation… (More)


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