Discovering user's interest at E-commerce site using clickstream data

@article{Chen2013DiscoveringUI,
  title={Discovering user's interest at E-commerce site using clickstream data},
  author={Lu Chen and Qiang Su},
  journal={2013 10th International Conference on Service Systems and Service Management},
  year={2013},
  pages={124-129}
}
It is a common view that users' browsing behaviors reflect their true interest in commodities at an e-commerce site. With the development of E-commerce, users' detailed navigating and purchasing behaviors can be completely stored. Clickstream data are records of users' browsing behaviors, which provide information about the path viewed by users and their access time on each page. Usually, personalized services can be offered based on this information by e-commerce service providers. To… CONTINUE READING

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