Discovering influential users in micro-blog marketing with influence maximization mechanism

@article{Hao2012DiscoveringIU,
  title={Discovering influential users in micro-blog marketing with influence maximization mechanism},
  author={Fei Hao and Min Chen and Chunsheng Zhu and Moshen Guizani},
  journal={2012 IEEE Global Communications Conference (GLOBECOM)},
  year={2012},
  pages={470-474}
}
Micro-blog marketing has become a main business model for social networks nowadays. On social networking sites (e.g., Twitter), micro-blog marketing enables the advertisers to put ads to attract customers to buy their products. During this process, a rather key step for the success of advertisers is to conduct marketing researches to discover which micro-blog users are their potential customers who can greatly promote their products to other customers so that the advertising investment can be… CONTINUE READING

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