• DOI:10.1509/jmkr.46.4.543
Corpus ID: 48148336

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences

@article{Zauberman2009DiscountingTA,
  title={Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences},
  author={Gal Zauberman and B. K. Kim and Selin A. Malkoc and J. Bettman},
  journal={Journal of Marketing Research},
  year={2009},
  volume={46},
  pages={543 - 556}
}

Gal Zauberman, B. K. Kim, +1 author J. Bettman

Published 2009

Economics

Journal of Marketing Research

Consumers often make decisions about outcomes and events that occur over time. This research examines consumers' sensitivity to the prospective duration relevant to their decisions and the implications of such sensitivity for intertemporal trade-offs, especially the degree of present bias (i.e., hyperbolic discounting). The authors show that participants' subjective perceptions of prospective duration are not sufficiently sensitive to changes in objective duration and are nonlinear and concave… CONTINUE READING

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