Discounting Spotted Apples : Investigating Consumers ’ Willingness to Accept Cosmetic Damage in an Organic Product

  title={Discounting Spotted Apples : Investigating Consumers ’ Willingness to Accept Cosmetic Damage in an Organic Product},
  author={Chengyan Yue and Frode Alfnes and Helen H. Jensen},
Organic producers have limited methods of avoiding plant diseases that result in cosmetic damage to produce. Therefore, the appearance of organic produce is often less than perfect. We use an experimental auction to investigate how cosmetic damage affects consumers’ willingness to pay for organic apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given identical appearance. However, at the first sight of any imperfection in the… CONTINUE READING
Highly Cited
This paper has 23 citations. REVIEW CITATIONS


Publications citing this paper.
Showing 1-10 of 14 extracted citations


Publications referenced by this paper.
Showing 1-10 of 23 references

Consumers’ Valuation of Insecticide Use Restrictions: An Application to Apples.

  • J. Roosen, J. A. Fox, D. A. Hennessy, A. Schreiber
  • Journal of Agricultural and Resource Economics
  • 1998
Highly Influential
7 Excerpts

Consumer Demand for Pesticide Free Food Products in Canada: A Probit Analysis.

  • E. Magnusson, J.A.L. Cranfield
  • 2005
2 Excerpts

Data Feature: How Much Time Do Americans Spend Preparing and Eating Food?

  • K. Hamrick, K. J. Shelley
  • 2005
1 Excerpt

Effect of Information about Benefits of Biotechnology on Consumer Acceptance of Genetically Modified Food: Evidence from Experimental Auctions in United States, England, and France.

  • J. L. Lusk, L. O. House, +4 authors W. B. Traill
  • 2004
2 Excerpts

How Much Do Americans Pay for Fruits and Vegetables?” Agriculture Information Bulletin No

  • J. Reed, E. Frazão, R. Itskowitz.
  • AIB790, July. Electronic Report from the Economic…
  • 2004
1 Excerpt

The Usefulness of Experimental Auctions in Determining Consumers’ Willingness to Pay for Quality Differentiated Products.

  • W. J. Umberger, D. M. Feuz
  • Review of Agricultural Economics
  • 2004
2 Excerpts

Similar Papers

Loading similar papers…