Sismerio,(2009) Click Here for Internet Insight : Advances in ClickStream Data Analysis in Marketing,Journal of Interactive Marketing
- Randolph E. Bucklin, Caterina
E commerce refers to buying and selling of products or services over electronic systems such as interne. As E commerce is growing fast companies are willing to spend more on improving online experiences. Currently many systems are in existence which allow user to purchase products online. Various e commerce systems give discount on product and allow user to buy product online. The basic idea used here is to predict the product sale based on discount applied to the product. Our analysis concentrates on how customer behaves when discount is allotted to him. We wish to develop a model which will find out the customer behaviour when discount is applied to the product. In this project customers view regarding particular product will be examined.