Disclosing donation decisions: the role of organ donor prototypes in an extended theory of planned behaviour.

@article{Hyde2009DisclosingDD,
  title={Disclosing donation decisions: the role of organ donor prototypes in an extended theory of planned behaviour.},
  author={Melissa K. Hyde and Katherine M. White},
  journal={Health education research},
  year={2009},
  volume={24 6},
  pages={1080-92}
}
This study explored the role of donor prototype evaluations (perceptions of the typical organ donor) in organ donation communication decisions using an extended theory of planned behaviour (TPB) model. The model incorporated attitude, subjective norm, perceived behavioural control, moral norm, self-identity, and donor prototype evaluations to predict intentions to record consent on an organ donor register and discuss the organ donation decision with significant others. Participants completed… CONTINUE READING

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