Disaster relief, inc.


When disaster strikes, many corporations respond generously. After the 2004 tsunami, for instance, U.S. firms alone contributed more than half a billion dollars in cash and in-kind donations. But a host of reactive efforts don't produce the best results-and may even get in the way. To make the most of their humanitarian efforts, companies need to address… (More)


Cite this paper

@article{Thomas2006DisasterRI, title={Disaster relief, inc.}, author={Anisya S Thomas and L Rita Fritz}, journal={Harvard business review}, year={2006}, volume={84 11}, pages={114-22, 158} }