Direct-to-consumer advertising via the Internet: the role of Web site design.

@article{Sewak2005DirecttoconsumerAV,
  title={Direct-to-consumer advertising via the Internet: the role of Web site design.},
  author={Saurabh S Sewak and Noel E. Wilkin and J. P. Bentley and Mickey C. Smith},
  journal={Research in social & administrative pharmacy : RSAP},
  year={2005},
  volume={1 2},
  pages={289-309}
}
BACKGROUND Recent attempts to propose criteria for judging the quality of pharmaceutical and healthcare Web sites do not distinguish between attributes of Web site design related to content and other attributes not related to the content. OBJECTIVES The Elaboration Likelihood Model from persuasion literature is used as a framework for investigating the… CONTINUE READING