Direct-to-consumer advertisements for HIV antiretroviral medications: a progress report.

@article{Kallen2007DirecttoconsumerAF,
  title={Direct-to-consumer advertisements for HIV antiretroviral medications: a progress report.},
  author={Alexander J. Kallen and Steven Woloshin and Jennifer Shu and Ellen Juhl and Lisa M. Schwartz},
  journal={Health affairs},
  year={2007},
  volume={26 5},
  pages={
          1392-8
        }
}
Direct-to-consumer (DTC) prescription drug advertisements for HIV anti-retrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug limitations. We sought to describe the state of recent DTC ads for HIV antiretrovirals in popular magazines by performing a content analysis of all complete DTC ads for antiretroviral medications appearing in eight national magazines during a one-year period. Current ads appear to have addressed… 
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