Direct-mail techniques and the prevention of alcohol-related problems among college students.

Abstract

A university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93% read the letter and that knowledge was increased but that behavior was not changed.

Cite this paper

@article{McCarty1983DirectmailTA, title={Direct-mail techniques and the prevention of alcohol-related problems among college students.}, author={Dan McCarty and M. E. D. Poore and Kenneth C. Mills and Stilian Morrison}, journal={Journal of studies on alcohol}, year={1983}, volume={44 1}, pages={162-70} }