Direct Versus Indirect Questioning: An Application to the Well-Being of Farm Animals

@article{Lusk2010DirectVI,
  title={Direct Versus Indirect Questioning: An Application to the Well-Being of Farm Animals},
  author={Jayson L. Lusk and Franklin Bailey Norwood},
  journal={Social Indicators Research},
  year={2010},
  volume={96},
  pages={551-565}
}
Recent events suggest people are increasingly concerned not just with their own well-being but that of animals as well. However, there is little systematic evidence on people’s willingness-to-trade their own well-being and quality of life for improvements in the well-being of farm animals. In this paper, we utilize a straightforward and unobtrusive technique to mitigate socially desirability effects and gage the publics’ opinion about farm animal welfare: indirect questioning. In survey of… 
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