Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design

Abstract

Wei-yu Kevin Chiang • Dilip Chhajed • James D. Hess Department of Information Systems, University of Maryland Baltimore Country, Baltimore, Maryland 21250 Department of Business Administration, University of Illinois at Urbana–Champaign, Champaign, Illinois 61820 Department of Business Administration, University of Illinois at Urbana–Champaign, Champaign, Illinois 61820 kevin@wchiang.net • chhajed@uiuc.edu • jhess@uiuc.edu

DOI: 10.1287/mnsc.49.1.1.12749

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@article{Chiang2003DirectMI, title={Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design}, author={Wei-yu Kevin Chiang and Dilip Chhajed and James D. Hess}, journal={Management Science}, year={2003}, volume={49}, pages={1-20} }