Direct Evidence of Ending- Digit Drop-Off in Price Information Processing

@inproceedings{Bizer2005DirectEO,
  title={Direct Evidence of Ending- Digit Drop-Off in Price Information Processing},
  author={George Y. Bizer and Robert Schindler},
  year={2005}
}
Research has suggested that pricing products at one cent below a whole number (e.g., $4.99 instead of $5.00) can be an effective method for increasing purchases. Although many reasons for this have been suggested, a commonly proposed explanation is that consumers tend to drop off, or pay less attention to, the rightmost two digits. This drop-off mechanism has garnered much indirect support, but only limited research has been conducted to directly test it. In this study, respondents provided… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.
Showing 1-10 of 23 extracted citations

Price Points and Price Rigidity

Review of Economics and Statistics • 2011
View 3 Excerpts
Highly Influenced

What is "neuromarketing"? A discussion and agenda for future research.

International journal of psychophysiology : official journal of the International Organization of Psychophysiology • 2007
View 2 Excerpts
Highly Influenced

References

Publications referenced by this paper.
Showing 1-10 of 31 references

Symbolic meanings of a price ending

R. M. Schindler
Advances in Consumer Research, • 1991
View 5 Excerpts
Highly Influenced

Anomalies in income numbers: Evidence of goal oriented behavior

C. Carslaw
Accounting Review, • 1988
View 4 Excerpts
Highly Influenced

The impact of price thresholds on profit contribution—Should retailers set 9-ending prices

K. Gedenk, H. Sattler
Journal of Retailing, • 1999
View 2 Excerpts
Highly Influenced

Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects

R. M. Schindler, P. N. Kirby
Journal of Consumer Research, • 1997
View 2 Excerpts
Highly Influenced

Testing for perceptual underestimation of 9-ending prices

R. M. Schindler, T. M. Kibarian
Advances in Consumer Research, • 1993
View 3 Excerpts
Highly Influenced

Effects of odd pricing on price recall

R. M. Schindler, A. R. Wiman
Journal of Business Research, • 1989
View 2 Excerpts
Highly Influenced

Magic numbers: Psychological aspects of menu pricing

L. M. Kreul
Cornell Hotel and Restaurant Administration Quarterly, • 1982
View 1 Excerpt
Highly Influenced

Psychological pricing in the food industry

L. Friedman
1967
View 1 Excerpt
Highly Influenced

Does the ‘9 fixation’ in retail pricing really promote sales

D. W. Twedt
Journal of Marketing, • 1965
View 1 Excerpt
Highly Influenced

Pricing for today’s market

H. J. Rudolph
Printers’ Ink, • 1954
View 1 Excerpt
Highly Influenced