• Corpus ID: 15975476

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

@inproceedings{Hauser2013DirectAO,
  title={Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing},
  author={John R. Hauser and Glen L. Urban},
  year={2013}
}
dspace.mit.edu
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A signalling paradigm incorporating an Agent-Based Model for simulating the adoption of crowd funding technology
TLDR
A unique, intuitive simulation-based approach, integrating the concepts of an extended Bass Diffusion Model and the Conjoint Model from an agent-based perspective is presented, indicating that disclosing the risk information about the crowdfunding project is the most important factor in making the campaign successful.
Résumé
Highlighting the importance of incorporating indigenous knowledge into new product development and commercial production processes through a study on the attitudes and preferences of mahangu flour consumers in Northern Namibia.
Thesis presented in partial fulfillment of the requirements for the degree of Master in International Business in the Harold Pupkewitz Graduate School of Business at the Polytechnic of Namibia.

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