Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India

@article{Sood2000DimensionsOP,
  title={Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India},
  author={Suruchi Sood and Everett M. Rogers},
  journal={Journal of Broadcasting \& Electronic Media},
  year={2000},
  volume={44},
  pages={386 - 414}
}
  • S. SoodE. Rogers
  • Published 22 June 2000
  • Education
  • Journal of Broadcasting & Electronic Media
Here we explore an alternative conceptualization and measurement of parasocial interaction, using data from a qualitative content analysis of audience letters written to an extremely popular television soap opera, "Hum Log", in India. Parasocial interaction is the degree to which an audience member develops a perceived interpersonal relationship with a media character. We measure five sub-dimensions of parasocial interaction (affective, cognitive, and behavioral involvement of audience members… 

Audience Parasocial Involvement with the Thai Radio Drama: Never Too Late

The purpose of this thesis was to explore audience involvement with the entertainment-education radio soap opera Never Too Late in Thailand. The main sources of data were a mail survey administered

Theorizing Parasocial Interactions Based on Authenticity: The Development of a Media Figure Classification Scheme

The relationships viewers develop with media figures have received substantial attention in the scholarship of entertainment. The present research proposes an original four-dimension classification

Utilizing mixed methods to assess parasocial interaction of an entertainment–education program audience

Abstract The purpose of this study was to develop a model to interpret the degree that parasocial interaction affects entertainment-education radio drama listeners’ levels of self-efficacy and

Audience involvement and its antecedents: An analysis of the electronic bulletin board messages about an entertainment-education drama on divorce in Korea

This study, analysing an entertainment-education drama's episodes and bulletin board messages about the episodes, explored the relationship between audience involvement and its antecedents. Episode

Efficacy in Letter-Writing to an Entertainment-Education Radio Serial

The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media

The role of “Musekeweya”, an entertainment-education radio soap opera in the promotion of reconciliation in Rwanda

In this article we investigate the impact of Musekeweya, a radio serial drama that has been broadcast by Radio Rwanda since May 2005 to date, whose main objective is to promote reconciliation,

Exploring parasocial interaction in college students as a multidimensional construct: Do personality, interpersonal need, and television motive predict their relationships with media characters?

Montgomery County Environmental Services,Dayton, OhioFor decades, entertainment scholars have examined audience responses to mediapersonalities. One of the ways in which viewers interact with

When Good Friends Say Goodbye: A Parasocial Breakup Study

This study examines viewers' reactions to parasocial breakup with mediated characters in light of interpersonal and mass communication theories. Following the airing of the last episode of the

Entertainment-Education Versus Extremism: Examining Parasocial Interaction among Arab Viewers of Anti-ISIS TV Drama

Radicalization amongst youth is a challenge facing the Arab world. Recent reports indicate that over 20,000 Arab fighters traveled to join ISIS in Iraq and Syria and another 5-15 percent of

Perceived values of TV drama, audience involvement, and behavioral intention in film tourism

ABSTRACT This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas).
...

References

SHOWING 1-10 OF 38 REFERENCES

Audience Activity and Soap Opera Involvement: A Uses and Effects Investigation.

This investigation examined the role of motives, attitudes, and audience activity in explaining the affective, cognitive, and behavioral involvement of 328 daytime soap opera viewers. Because inter

Interpersonal and psychological predictors of parasocial interaction with different television performers

The study examined the relationship of interpersonal homophily and self‐esteem with the development of parasocial interaction. “Attitude”; homophily was found to be the strongest predictor, among the

Patterns of Involvement in Television Fiction: A Comparative Analysis

This article analyses discussions of an episode of Dallas by focus groups of different ethnic origins in Israel and the United States. It identifies four rhetorical mechanisms by which viewers may

Incorporating ambiguity and archetypes in entertainment-education programming: Lessons learned from Oshin

Entertainment-education programming represents a promising media strategy in development communication that can increase audiences' knowledge about social issues, create favorable attitudes, and

Prosocial television for development in India.

A blend of entertainment and education Indian television broadcasts of the soap opera Hum Log (We People) had positive results in promoting certain socially desirable behavior -- womens equality and

AUDIENCE ACTIVITY AND GRATIFICATIONS

Certain aspects of the concept of an “active” mass media audience are explored and two dimensions of audience activity identified. The first activity dimension centers on the qualitative orientation

Audience Activity and Satisfaction with Favorite Television Soap Opera

^Recent studies of typal and temporal dimensions of audience activity suggest that activity is an important variable in media effects. Research to date has focused on how types of activity influence

Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory

Working the definitions, ideologies, and implications of the concepts of active and passive audiences, Biocca uses the research literature to demonstrate that the active audience position is

Adolescents' TV Relations

In earlier research into the relationships between the adult TV viewer and the TV content consumed by him, three relationships have been mentioned as especially interesting: para-social interaction

Entertainment-Education: A Communication Strategy for Social Change

Entertainment-education is the process of designing and implementing media messages to entertain and educate for the purposes of increasing an audiences knowledge about educational issues creating