Digitizing the Social Contract: Producing American Political Culture in the Age of New Media

  title={Digitizing the Social Contract: Producing American Political Culture in the Age of New Media},
  author={Philip N. Howard},
  journal={The Communication Review},
  pages={213 - 245}
  • P. Howard
  • Published 1 July 2003
  • Sociology
  • The Communication Review
Campaigns are complex exercises in the creation, transmission, and mutation of significant political symbols. However, there are important differences between political communication through new media and political communication through traditional media. I argue that the most interesting change in patterns of political communication is in the way political culture is produced, not in the way it is consumed. These changes are presented through the findings from systematic ethnographies of two… 

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