Digital mobilization in disaster response: the work & self-organization of on-line pet advocates in response to hurricane sandy

  title={Digital mobilization in disaster response: the work \& self-organization of on-line pet advocates in response to hurricane sandy},
  author={Joanne White and Leysia Palen and Kenneth Mark Anderson},
  journal={Proceedings of the 17th ACM conference on Computer supported cooperative work \& social computing},
  • Joanne White, L. Palen, K. Anderson
  • Published 2014
  • Sociology, Computer Science
  • Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
This ethnographic study of a Facebook Page founded on 28 October 2012 in anticipation of Hurricane Sandy's US landfall reveals how on-line pet advocates--a large but loosely organized social movement--mobilized their ad hoc discretionary activities to more cooperative, organized work to assist numerous displaced pets. The investigation shows how innovations around 'crossposting' to create a more persistent form of visual data management were important. It describes how these innovations… Expand
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