Digital inclusion with the McInternet: would you like fries with that?

  title={Digital inclusion with the McInternet: would you like fries with that?},
  author={Alexandre Sacchi and Emerson Giannini and Regiane Bochic and Nicolau Reinhard and Alexandre B. Lopes},
  journal={Commun. ACM},
“ F o l k s , I h av e n ’ t d I e d . I a m I n a m c I n t e r n e t c h e c k I n g m y e m a I l . ” – McInternet user Should corporations try to “do good” for society? That was the question in a 2005 piece in BusinessWeek.2 Those who say “yes” list the improvements in a company’s reputation that outreach actions can bring; those who oppose contend that corporations waste resources that would be better employed increasing shareholder wealth. In this paper, we suggest that these objectives… Expand
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The debate over doing good
  • BusinessWeek, Aug
  • 2005
Fundacao Getulio Vargas -Centro de Politicas Sociais
  • Fundacao Getulio Vargas -Centro de Politicas Sociais
  • 2003
The debate over doing good. BusinessWeek, Aug. 15 (2005), 76-78. 3. National Telecommunications and Information Administration Falling Through the Net: Toward Digital Inclusion
  • Oct
  • 2000
Alexandre Sacchi ( is a technology consultant for Techware Systems, Oracle Partner Network in São Paulo
  • Alexandre Sacchi ( is a technology consultant for Techware Systems, Oracle Partner Network in São Paulo