Digital inclusion with the McInternet: would you like fries with that?

@article{Sacchi2009DigitalIW,
  title={Digital inclusion with the McInternet: would you like fries with that?},
  author={Alexandre Sacchi and Emerson Giannini and Regiane Bochic and Nicolau Reinhard and Alexandre B. Lopes},
  journal={Commun. ACM},
  year={2009},
  volume={52},
  pages={113-116}
}
“ F o l k s , I h av e n ’ t d I e d . I a m I n a m c I n t e r n e t c h e c k I n g m y e m a I l . ” – McInternet user Should corporations try to “do good” for society? That was the question in a 2005 piece in BusinessWeek.2 Those who say “yes” list the improvements in a company’s reputation that outreach actions can bring; those who oppose contend that corporations waste resources that would be better employed increasing shareholder wealth. In this paper, we suggest that these objectives… Expand
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The debate over doing good
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Fundacao Getulio Vargas -Centro de Politicas Sociais
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Alexandre Sacchi (alexandre.sacchi@techware.com.br) is a technology consultant for Techware Systems, Oracle Partner Network in São Paulo
  • Alexandre Sacchi (alexandre.sacchi@techware.com.br) is a technology consultant for Techware Systems, Oracle Partner Network in São Paulo
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