• Corpus ID: 166852051

Digital asset management - a closer look at the literature

@inproceedings{Frey2005DigitalAM,
  title={Digital asset management - a closer look at the literature},
  author={Franziska S. Frey and Shellee Williams-Allen and Howard E. Vogl and Levy Chandra},
  year={2005}
}
Executive Summary 3 Digital asset management (DAM) is one of the value-added services many printers provide. It often is included in the top tier along with e-commerce, finishing, and fulfillment. Since DAM is a relatively new concept, certain technical and business issues need to be investigated. Today, DAM is an integral organizational component that companies must adopt if they are to compete in the marketplace. However, many companies find it difficult to implement technological strategies… 
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