Digital Transformation of Primarily Physical Industries - Exploring the Impact of Digital Trends on Business Models of Automobile Manufacturers

@inproceedings{Hanelt2015DigitalTO,
  title={Digital Transformation of Primarily Physical Industries - Exploring the Impact of Digital Trends on Business Models of Automobile Manufacturers},
  author={Andre Hanelt and Everlin Piccinini and Robert Wayne Gregory and Bj{\"o}rn Hildebrandt and Lutz Kolbe},
  booktitle={Wirtschaftsinformatik},
  year={2015}
}
The phenomenon of digital transformation received some attention in previous literature concerning industries such as media, entertainment and publishing. However, there is a lack of understanding about digital transformation of primarily physical industries, whose products cannot be completely digitized, e.g., automotive industry. We conducted a rigorous… CONTINUE READING