Digital Nudging

@article{Weinmann2015DigitalN,
  title={Digital Nudging},
  author={M. Weinmann and C. Schneider and Jan vom Brocke},
  journal={Ethics eJournal},
  year={2015}
}
People's decisions are influenced by the decision environment. In fact, no choice is made in a vacuum, as there is no neutral way to present choices. Presenting choices in certain ways — even if this happens unintendedly — can thus "nudge" people and change their behavior in predictable ways. "Nudging" is a concept from behavioral economics that describes how relatively minor changes to decision environments (e.g., setting defaults) influence decision outcomes — which often remain unnoticed by… Expand
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Digital Nudging
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