Digital Nudging

@article{Weinmann2016DigitalN,
  title={Digital Nudging},
  author={Markus Weinmann and Christoph Schneider and Jan vom Brocke},
  journal={Business \& Information Systems Engineering},
  year={2016},
  volume={58},
  pages={433-436}
}
Designers can create designs that nudge users toward the most desirable option. 
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