Corpus ID: 54037901

Digital Marketing for Identifying Customers’ Preferences – A Solution for SMEs in Obtaining Competitive Advantages

@article{Mogos2015DigitalMF,
  title={Digital Marketing for Identifying Customers’ Preferences – A Solution for SMEs in Obtaining Competitive Advantages},
  author={Radu Mogos},
  journal={International Journal of Economic Practices and Theories},
  year={2015},
  volume={5},
  pages={240-247}
}
  • Radu Mogos
  • Published 2015
  • Business
  • International Journal of Economic Practices and Theories
The paper presents the Digital Marketing (DM) importance for small and medium enterprises (SMEs) from the competitive point of view, a set of existing platforms for business models that implement the use of DM and a description of some related case studies relevant at international level. The paper also proposes a framework for DM, having the main goal to identify the customers’ preferences. The framework originality consists in the use of cloud computing (CC) technology and in the way the data… Expand
9 Citations

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