Digital Marketing and Consumer Behaviour: An Empirical Study in Indian Car Market with Special Reference to Delhi and NCR

@inproceedings{Charan2015DigitalMA,
  title={Digital Marketing and Consumer Behaviour: An Empirical Study in Indian Car Market with Special Reference to Delhi and NCR},
  author={A. Ravi Charan and Rekha Dahiya},
  year={2015}
}
Indian economy's digital statistics are showing impressive trends from past few years. We have approximately 243 million internet users in our country. There's enough development in devices, internet networks, operating systems, processors and operator strategies to suggest that India is on track to resolving the challenge of affordable, easy and faster internet access. The average price of smart phones that deliver much richer content, including video, is falling rapidly as the customer base… CONTINUE READING