Digital Advertising: An Information Scientist's Perspective

@inproceedings{Shanahan2011DigitalAA,
  title={Digital Advertising: An Information Scientist's Perspective},
  author={James G. Shanahan and Goutham Kurra},
  booktitle={Advanced Topics in Information Retrieval},
  year={2011}
}
Digital online advertising is a form of promotion that uses the Internet and Web for the express purpose of delivering marketing messages to attract customers. Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text ads, or Rich Media ads that appear on regular web pages, portals, or applications. Over the past 15 years online advertising, a $65 billion industry worldwide in 2009, has been pivotal to the success of the Web. That being said… 

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